Young men's health in a digital world

What are our young men experiencing online?

Social media plays a huge part in young men’s lives. Once fringe subcultures, influencers who create ‘men and masculinity content’ now amass millions of young male followers worldwide.

Despite high levels of public interest, there has been a lack of attention given to the voices and experiences of young men engaging with this content and how it is impacting their health. Movember sought to change this by hearing from young men themselves about the influence of this content on their lives and wellbeing.

Influenced: The Online Masculinity Map

Video created by The Good Side using data from report and personal story told by Will Adolphy.

This report is the first report of its kind to uncover the impacts of this content on young men themselves, and their health at scale.

With survey data from over 3,000 young men (aged 16-25) across the United Kingdom, United States and Australia, it offers new insights highlighting both the opportunities and risks associated with this content and how online influencers shape what young men think about health, gender roles and identity.

Download report

This article is from us.movember.com